With both Endless (the visual album), and Blond (or Blonde, a distinction presumably to do with representing both the masculine and the feminine), the test continues – the hooks don’t immediately present themselves, and the bangers aren’t so evidently there. Increasingly, we’re distracted by our ability to achieve instant gratification, and it’s why being a Frank Ocean fan has felt like a test these past four years (when, in reality, that’s not actually all that long to wait for a new LP). In the world of social media, things are either amazing or terrible, and there’s rarely room for an in-between. We’re constantly wired in, constantly able to access and share information, and “being present” becomes a little difficult when you’re simultaneously refreshing your newsfeed or sharing said “present” on your Snapchat story. The trouble is that we’re also in an age of immediacy, where it feels like anything we desire can be achieved or discovered by tapping away briefly at a keyboard or a screen. We live in an age where everyone talks about the benefits of being mindful and craves the pleasure of enjoying the now.
Let’s talk about the conflicting notion of “being present”.
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